Our team has successfully executed hundreds of transactions and we know how to navigate the ever changing waters of the real estate market. The housing market is always changing and with that you see valuations naturally fluctuating based on a variety of outside factors. The right sales process requires the right a team of professionals who are constantly tracking market trends on a macro and micro level. Our network among the Tampa region is immense, allowing us to stay on top of the everyday developments of the local industry.
While our marketing process involves a variety of angles, homeowners naturally tend to focus on pricing and that is where we start, especially considering homeowners rarely know where to start. Given that many purchasers search by price as their primary criteria metric, pricing is key to set the stage for a successful marketing process. If a seller prices their home too high, the property will sit on market for time before a pricing adjustment occurs. This time is a waste and a detriment. Pricing adjustments cast a negative light on a property, while also showing the seller is eager to sell, taking away negotiation leverage. In addition, there is a natural question from buyers as to “what is wrong with the property” and “why did someone else not by this”, among other questions that occur as pricing is adjusted and days on market go by. Due to this improper pricing, a property owner can cost themselves thousands of dollars or more while also delaying the inevitable appropriate pricing. On the other end, pricing a property too low may lead to a quick transaction but will leave money on the table for the sellers. To avoid these pitfalls, we use data driven decisions paired with local expertise to provide real time, accurate, pricing recommendations. Our unique tools combine subscription multiple listing services, demographic data sources, economic reviews, lender tracking, and a variety of other items which contribute to the entirety of the picture we paint for our recommendations. These tracking and pricing recommendations will be an ever evolving analysis as we track nearby homes sales, marketing, availability, and other items.
Once we establish pricing, we work with our clients to establish curb appeal, both street side and digitally. You would be surprised how much the little things can make a difference. Achieving your dream price can be as simple as a coat of paint, a few potted plants, and an overall home clean up. In today’s market, buyers have access to hundreds of homes at their fingertips through online multiple listing services, strong market campaigns among homes, and a digital world connecting homes with people more than ever before. Unfortunately, people do judge a book by its cover. First impressions matter and we all need to abide by the first rule of sales, “don’t put a for sale sign on a dirty car”. Homes are a combination of exterior and interior impressions, a combination of well balanced strengths between both will be a crucial initial step to a successful home project. Despite digital innovations, selling a home starts with convincing a prospect to step foot in the home to even consider a purchase. Selling the initial tour is the first step and we know how to do it. This is a combination of both digital and actual home improvements.
Our photo editing resources will spruce up photos of the building, digitally removing small negative details. In other instances, we will use virtual staging to show prospects how they can lay out in their new home. Whether putting together staging digitally or in person, we will use on trend looks, materials, decorations, and future to appeal to a mass audience.
Additional marketing elements we will focus on will include floor plans. Too often prospects have an inability to not only visualize the look of a space, but also the physical layout. We will give them all the tools to do so. By providing dimensional, clean, and attractive floor plans, a prospect can not only visualize the look of a space, but actually work on their own layouts within a space.
In order to further a prospect’s view of the subject site, we will incorporate the use of project renderings displaying the as-completed home as well as design inspiration showing photos of completed comparable rooms or homes, if appropriate.
Marketing is of prominent importance, but if we are selling a car we need to make sure the car can drive otherwise we have nothing to sell. Our sales process will include interviews with each of our clients. We will be sure they understand their realistic capabilities for a sale execution among other items. The owner needs to be able to sell the property. Prior to marketing, we will be sure the property can be sold, has clean title, no major encumbrances etc. In addition, we know each buyer will inspect the property on their own, so why wouldn’t we take the time to do this ourselves? With an inspection being inevitable, it is to a seller’s advantage to be proactive and work with our team to have a pre-sales inspection and inspection conclusions report put together. We will bring you the inspectors, analyze the report with the inspectors, and advise as to the best course of active. By taking this process head on, as a team we can avoid future negotiation avenues for buyers to request a purchase price reduction. We can also advertise the positive results of our inspections and title review as supporting evidence to the strength of the asset we are marketing. Our all encompassing approach will focus on these details to bring the best buyers to the table while executing in swift and easy fashion.